「食字」

(pos:動詞)
<explanation>
yue:一種運用諧音達到語帶雙關嘅修辭手法，用嚟吸引人注意同加深印象；通常會用喺宣傳口號或者標題
eng:to make a pun; to play with words; literally 'to eat words'
<eg>
yue:個戲名其實有玩食字，要用廣東話讀出嚟先至明㗎！ (go3 hei3 meng2 kei4 sat6 jau5 waan2 sik6 zi6, jiu3 jung6 gwong2 dung1 waa2 duk6 ceot1 lai4 sin1 zi3 ming4 gaa3!)
eng:The movie title is actually a pun, and you need to read it out in Cantonese in order to understand it!
<eg>
yue:TVB啲劇名成日玩食字，好似《金枝慾孽》、《畢打自己人》、《宮心計》咁。 (ti1 wi1 bi1 di1 hei3 meng2 seng4 jat6 waan2 sik6 zi6, hou2 ci5 gam1 zi1 juk6 jip6, bat1 daa2 zi6 gei2 jan4, gung1 sam1 gai3 gam2.)
eng:TVB always makes use of word play in its TV drama names, such as "War And Beauty" (puns with "be born in the purple") , "Off Pedder" (Pedder puns with "not to beat"), "Beyond the Realm of Conscience" (puns with "adept at scheming").